African Journal of Accounting and Social Science Studies https://journal.tia.ac.tz/index.php/ajass <p>African Journal of Accounting and social science (AJASS), is the Journal managed and produced at the Tanzania Institute of Accountancy Dar es Salaam. The journal is published twice a Year and coverse different subjects such as Accounting, Fintech and Social Sciences.</p> en-US ajasss@tia.ac.tz (Dr.Seule Nzowa) john.makange@tia.ac.tz (John Makange) Mon, 09 Feb 2026 00:00:00 +0000 OJS 3.3.0.11 http://blogs.law.harvard.edu/tech/rss 60 Financial Literacy and Investment Decisions among Pito Brewers in the Upper West Region of Ghana https://journal.tia.ac.tz/index.php/ajass/article/view/240 <p>The study examined the financial literacy levels of pito brewers in the Wa<br>Municipality and how these levels influence respondents’ investment decisions,<br>drawing on the prospect theory to explain observed behavioral patterns such as<br>loss aversion and framing effects. A descriptive research design was adopted<br>using primary data through the administration of 120 structured questionnaires<br>to selected pito brewers in the Wa Municipality. Descriptive statistics and factor<br>adequacy tests were employed to analyze financial literacy levels and their<br>nexuses with investment decision-making. The findings revealed that pito brewers<br>possessed a moderate level of financial literacy, which positively influenced their<br>investment decisions. However, most respondents had no formal education and<br>earned discretionary monthly incomes ranging between GH₵1,000 and<br>GH₵3,000. Consistent with the prospect theory, the results suggest that pito<br>brewers exhibit loss-averse behavior, whereby perceived potential losses<br>discourage investment participation more strongly than equivalent gains<br>encourage it. Additionally, investment decisions were found to be sensitive to the<br>framing of financial outcomes, reflecting susceptibility to framing effects.<br>Although financial literacy improved confidence in decision- making, its<br>moderate level was insufficient to reduce risk aversion significantly. The study<br>was limited to pito brewers in the Wa Municipality, which may restrict the<br>generalizability of the findings to other regions or occupational groups within the<br>informal sector. The study highlights the need for targeted financial literacy<br>programs that will not only enhance technical financial knowledge but also<br>address behavioral biases such as loss aversion and framing effects to improve<br>investment participation among informal sector workers in Ghana.</p> Musah Dumah, Kuri Nashiru Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/240 Sat, 14 Feb 2026 00:00:00 +0000 CEO Attributes and Corporate Environmental Disclosure: Evidence from Non-Financial Firms Listed on the Nairobi Securities Exchange in Kenya https://journal.tia.ac.tz/index.php/ajass/article/view/241 <p>This study examines the influence of the Chief Executive Officer (CEO) attributes<br>on the corporate environmental disclosure (CED) among 20 non-financial firms<br>listed on the Nairobi Securities Exchange (NSE) in Kenya from 2016 to 2023.<br>Despite the growing importance of environmental disclosure in emerging<br>economies, there is limited empirical evidence on how CEO traits shape<br>corporate environmental disclosure in the Kenyan context. This study intends to<br>fill that gap. The study is grounded in Upper Echelons Theory and Agency<br>Theory. The study employs a balanced panel dataset of 160 firm-year<br>observations and applies fixed effects regressions and the Generalized Method<br>of Moments (GMM) technique to mitigate the endogeneity concerns inherent in<br>panel data analysis. The findings reveal that CEO tenure exerts a positive and<br>significant influence on CED, while CEO gender and remuneration show a<br>negative and statistically insignificant effect on CED. The study contributes to<br>the body of corporate governance and sustainability literature by providing new<br>empirical insights from the under-researched African capital market,<br>highlighting the role of long-tenured CEOs in enhancing environmental<br>reporting practices. Practically, the findings suggest that the boards, investors,<br>and regulators may consider CEO tenure as an important governance<br>characteristic in relation to corporate environmental reporting. The study<br>recommends that policymakers strengthen disclosure guidelines and encourage<br>leadership stability to enhance the quality and consistency of CED in emerging<br>economies like Kenya</p> Anthony Magoma, Sadiki Sumawe, Momole Kasambala Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/241 Sat, 14 Feb 2026 00:00:00 +0000 Mediating Role of Market Stakeholders’ Activities on the Relationship between Logic and Business Sustainability: Special Reference to Cashew Nut Farmers in Tanzania https://journal.tia.ac.tz/index.php/ajass/article/view/242 <p>The paper assessed the mediation role of market stakeholders’ activities in<br>establishing the relationship between logic and cashew nut farming business<br>sustainability in Tanzania. Clearly, it addressed the link between logic and<br>business sustainability, market stakeholders’ activities on business<br>sustainability, and the mediating role of market stakeholders’ activities on the<br>association between logic and business sustainability. The study adopted an<br>explanatory design, while arbitrary selection was utilized to select 360 cashew<br>nut farmers. The research data, which were analyzed using structural equation<br>modeling, were gathered using controlled collection forms. Findings revealed<br>that both logic and market stakeholders’ activities had a positive and substantial<br>impact on business sustainability at 1% level (p&lt;0.001). The partial intervention<br>effect of market stakeholders’ activities on the link between logic and business<br>sustainability was also addressed. The research determined that both logic and<br>market stakeholders’ activities are forecasters of business sustainability. Market<br>stakeholders’ activities incompletely intercede the association between logic and<br>business sustainability. The study recommends that all institutions dealing with<br>cashew nut farming in Tanzania create initiatives that encourage farmers and<br>market stakeholders to participate more in cashew nut business to ensure its<br>sustainability.</p> Felex Vicent Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/242 Sat, 14 Feb 2026 00:00:00 +0000 Effects of Board Gender Diversity on Non-Performing Loans: A Case of Tanzanian Banks https://journal.tia.ac.tz/index.php/ajass/article/view/243 <p>This study examined how board gender diversity affects non-performing loans<br>(NPLs) in Tanzanian banks, with a focus on the influence of women’s<br>representation and participation on loan performance. Grounded in the Resource<br>Dependency Theory, which underscores the value of diverse perspectives in<br>organizational decision-making, the research addresses whether increased<br>female inclusion on boards enhances credit risk management. The study was<br>conducted in Dar es Salaam, Tanzania’s financial hub and employed a<br>descriptive design with a quantitative approach. Data were collected using<br>structured Likert-scale questionnaires administered to 101 respondents,<br>including board members, senior management, and credit officers from NMB,<br>CRDB, and NBC. Simple random sampling was used to ensure fair participant<br>selection, and the sample size was determined using the Yamane formula from a<br>population of 134. Data were analyzed using descriptive and regression<br>techniques. The results revealed that a higher proportion of women on boards<br>and overall gender diversity significantly reduced non-performing loans (NPLs),<br>while the presence of women in leadership positions alone did not show a<br>statistically significant effect. These findings indicate that inclusive board<br>composition strengthens governance, loan approval processes, and risk<br>management. The study concludes that gender diversity on boards plays a vital<br>role in enhancing financial performance and reducing loan defaults, and it<br>recommends policies to promote board-level gender inclusion, capacity-building<br>for female leaders, and continuous monitoring of gender impacts in banking<br>governance.</p> Mwanaisha Mussa Mang’oro, Juliana Stanley Isanzu Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/243 Sat, 14 Feb 2026 00:00:00 +0000 Consequence of Market Stakeholders’ Engagement in Cashew Nut Supply Chain Resilience in Tanzania Mediated by Institutional Legitimacy: Cooperatives Managers’ Perspectives https://journal.tia.ac.tz/index.php/ajass/article/view/244 <p>This study examined the consequence of market stakeholders’ engagement on<br>cashew nut supply chain resilience in Tanzania, with institutional legitimacy<br>serving as a mediating factor. The objectives were to examine the consequence<br>of market stakeholders’ engagement on supply chain resilience, examine the<br>consequence of institutional legitimacy on supply chain resilience, and examine<br>the mediating role of institutional legitimacy in the relationship between market<br>stakeholders’ engagement and supply chain resilience. The study employed an<br>ex-post facto research design and a simple random sampling technique to select<br>260 units of analysis. Data were collected using a structured questionnaire and<br>analyzed through structural equation modeling (SEM). The findings indicate that<br>market stakeholders’ engagement has a positive and significant effect on supply<br>chain resilience. Similarly, institutional legitimacy was found to exert a<br>significant and positive influence on supply chain resilience. Additionally, the<br>results revealed that institutional legitimacy partially mediates the relationship<br>between market stakeholders’ engagement and supply chain resilience. The<br>partial mediation effect of institutional legitimacy represents a novel insight<br>contributed by this study, providing a foundation for future research in supply<br>chain management. The findings suggest that enhancing supply chain resilience<br>requires both active engagement of market stakeholders and the presence of<br>legitimate institutional frameworks.</p> Felex Vicent Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/244 Sat, 14 Feb 2026 00:00:00 +0000 The role of Institutional Procedure on the Adoption of Artificial Intelligence in Teaching and Learning Process in Higher Learning Institutions in Tanzania: A Systematic Literature Review (2019 – 2025) https://journal.tia.ac.tz/index.php/ajass/article/view/245 <p>Artificial Intelligence (AI) has recently gained significant attention, specifically<br>in the transformation of education in HLIs. Therefore, AI has the potential to<br>reform the education process, including the transformation of the teaching and<br>learning process within HLIs. This systematic literature review aims to provide a<br>comprehensive understanding of the role of institutional procedures on the<br>adoption of AI in teaching and learning processes in the context of HLIs in<br>Tanzania. The systematic review approach includes a systematic identification,<br>selection, and combination of literature from different sources and databases.<br>The search strings and keywords tailored to the adoption of AI in higher<br>education and teaching and learning processes were applied to ensure relevant<br>studies are included in the in-depth analysis. Rigorous screening based on the<br>predefined inclusion and exclusion criteria was conducted based on the PRISMA<br>2020 model, which extracted 28 papers. Three theme categories were<br>thematically identified. Findings show that no HLIs in Tanzania have fully<br>engaged AI in academic research nor in the teaching and learning process.<br>Additionally, the key themes like institutional policy, environment readiness, and<br>institutional strategies as factors within institutional procedure play an important<br>role in AI adoption for the teaching and learning process within HLIs. The<br>findings further highlight that ethical considerations and AI awareness also may<br>enhance the adoption process. The study then proposed the AI adoption<br>framework, which can be validated in future research. The study further<br>recommends that HLIs need to develop an adaptive AI adoption policy and its<br>strategies for the teaching and learning process. The study makes both practical<br>and policy contributions.</p> Wilson P Mwakyusa, Lukas Masome Ng`webeya Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/245 Sat, 14 Feb 2026 00:00:00 +0000 Firm-Specific Characteristics and Financial Leverage of Non- Financial Firms Listed at Dar es Salaam Stock Exchange https://journal.tia.ac.tz/index.php/ajass/article/view/246 <p>This study examines the influence of firm-specific characteristics namely<br>profitability, asset tangibility, firm size, and growth opportunities on leverage<br>among non-financial firms listed on the Dar es Salaam Stock Exchange (DSE) in<br>Tanzania. Grounded in the trade-off and pecking order theories, the research<br>explores how these internal firm attributes shape leverage decisions in an<br>underexplored emerging market context. Leverage, the dependent variable, was<br>measured using short-term debt, long-term debt, and total debt ratios. The study<br>employed secondary data obtained from the audited financial statements of 11<br>non-financial firms listed on the DSE for the period 2016–2023, resulting in a<br>balanced panel dataset of 88 firm-year observations. Hypotheses were tested<br>using a combination of robust random-effects and robust fixed-effects panel<br>regression models. The findings reveal that profitability exerts a significant<br>negative effect on all measures of leverage, while growth opportunities<br>significantly increase total debt. Firm size was found to have no significant<br>impact on leverage, whereas asset tangibility positively affects long-term and<br>total debt but does not significantly influence short-term debt. These results<br>indicate that firm-specific characteristics are critical determinants of leverage in<br>Tanzanian non-financial firms. Based on these findings, the study recommends<br>that managers consider profitability when evaluating financing decisions, and<br>investors prioritize appropriate debt levels to mitigate bankruptcy risk.<br>Additionally, firms should strive for a balanced and sustainable debt structure to<br>enhance shareholder value and investor confidence. The study further suggests<br>that future research investigate other potential determinants of leverage,<br>including tax shields, ownership structure, business risk, liquidity, and dividend<br>payout policies, to deepen understanding of leverage dynamics in emerging<br>markets.</p> Gabinus Eleterius Nkwera Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/246 Sat, 14 Feb 2026 00:00:00 +0000 Socio-economic Factors Influencing Adoption of Climate Smart Agriculture Among Maize Smallholder Farmers in Kalambo District, Tanzania https://journal.tia.ac.tz/index.php/ajass/article/view/247 <p>Climate Smart Agriculture (CSA) has the potential to improve production, reduce<br>food security and reduce the impacts of climate change. However, the adoption<br>of CSA in maize production is still very low in Kalambo District. The study was<br>conducted to assess socio-economic determinants of CSA adoption by<br>smallholder maize farmers. Specifically, the study was conducted to assess the<br>socio-economic characteristics of smallholder maize farmers and analyse socio-<br>economic determinants of smallholder maize farmers’ adoption of CSA. The study<br>employed a cross-sectional research design, and multistage sampling technique<br>was employed to select Rukwa Region, Kalambo district, wards and villages. A<br>sample size of 395 respondents was determined by using Yamane’s formula, and<br>a household survey questionnaire was used to collect data using a household<br>questionnaire. The study adopted quantitative techniques whereby data were<br>analysed descriptively and inferentially; for the latter, binary logistic regression<br>was done. The results indicated that four variables, education, household size,<br>access to information about CSA, and maize farming experience, out of ten<br>variables which were entered in the model, were significant predictors of<br>adoption of CSA by smallholder maize farmers (p &lt; 0.05). It is concluded that<br>the four socio-economic factors are the ones that mainly influence smallholder<br>maize farmers to adopt or not to adopt CSA. It is recommended that, in order to<br>increase the number of smallholder farmers adopting CSA, extension officers<br>should create awareness among smallholder maize farmers about maize CSA in<br>order for them to make an informed decision to adopt it. Also, smallholder maize<br>farmers should be trained on CSA technologies for maize farming as education<br>has been proven to enhance their chances of adopting CSA.</p> Elimeleck Akyoo Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/247 Sat, 14 Feb 2026 00:00:00 +0000 The Interplay of Primary School Teachers’ Job Satisfaction and Work Performance in Tanzania Public Service Management https://journal.tia.ac.tz/index.php/ajass/article/view/248 <p>This study assessed the influence of job satisfaction on the work performance of<br>primary school teachers in public schools, using Mkuranga District Council as<br>a case study. Mixed method approach was employed in which data were collected<br>from a sample of 120 respondents. Quantitative data were analysed using<br>descriptive statistics, while qualitative data were subjected to content analysis.<br>The findings indicate a strong relationship between job satisfaction and teacher<br>performance, with 97% of respondents reporting that job dissatisfaction<br>adversely affects their effectiveness in public primary schools. The study further<br>reveals that a supportive work environment plays a critical role in enhancing<br>teachers’ morale and performance. Key factors influencing job satisfaction<br>include timely and adequate remuneration, a conducive working environment,<br>access to teaching and learning resources, a positive relationship between staff<br>management, and opportunities for professional development. Based on these<br>findings, the study recommends that the Ministry of Education, Science and<br>Technology (MoEST) strengthen policies aimed at improving teachers’ working<br>conditions, particularly by ensuring competitive salaries and timely payment of<br>allowances. Additionally, the study underscores the importance of sensitising<br>teachers about their professional rights and entitlements through regular<br>workshops and seminars. Beyond financial incentives, the findings emphasise the<br>need for holistic strategies that foster supportive school environments to<br>sustainably enhance teacher motivation and performance in public primary<br>schools.</p> Hassanal Issaya Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/248 Sat, 14 Feb 2026 00:00:00 +0000 Factors Influencing Energy Drinks Consumption Among Adult Men in Tanzania: A Case Study of Tunduma Town Council in Songwe Region https://journal.tia.ac.tz/index.php/ajass/article/view/249 <p>The increasing consumption of energy drinks among adults has become a<br>growing public health and behavioural concern worldwide. This study examined<br>factors influencing energy drink consumption among adult men in Tunduma<br>Town Council, Songwe region, Tanzania. A cross-sectional design used a mixed-<br>methods approach; data were collected through interviews, surveys, focus group<br>discussions, and documentary reviews, predominantly quantitative and<br>supported by qualitative data. Quantitative data were collected from 397 adult<br>men using structured questionnaires, while 20 purposively selected key<br>informants provided qualitative insights. Quantitative data were analysed using<br>descriptive statistics and multiple linear regression with the aid of IBM SPSS<br>version 28 as a statistical tool. Whereas qualitative data were thematically<br>analysed using NVivo version 12. The results show that taste and perceived<br>improvement in work performance were the main reasons for energy drink<br>consumption. Regression analysis revealed that physical performance,<br>rehydration, mood improvement, peer influence, advertisement and branding,<br>and perceived sexual performance enhancement were significantly associated<br>with energy drink consumption (p ≤ 0.05). The study concludes that energy drink<br>consumption is largely driven by performance-related perceptions and social<br>influence rather than health awareness. Based on these findings, the study<br>recommends that the Ministry of Health, in collaboration with relevant<br>regulatory authorities, should strengthen community-based health education<br>programs to raise awareness of the potential health risks associated with<br>excessive energy drink consumption, particularly among adult men.</p> MacLean Charles Mwamlangala Copyright (c) 2026 African Journal of Accounting and Social Science Studies https://creativecommons.org/licenses/by/4.0 https://journal.tia.ac.tz/index.php/ajass/article/view/249 Sat, 14 Feb 2026 00:00:00 +0000